There are many ways to get the word out and attract customers to market a credit repair business. These techniques are really no different than any other business. But many times credit repair businesses are owned and operated by solopreneurs, those that are running their business by themselves. Therefore, time and expertise is limited.
Market a Credit Repair Business
Word of Mouth- Everyone you know needs to know you’re in the credit repair business.
Referral Sources- Make contact with those professionals in real estate, mortgage, banking, auto and solar businesses. These people run talk with people that need credit repair every day.
Business Networking- Get out in the community and go to networking meetings that are attended by local business professionals from many industries. Consider joining your local Chamber of Commerce.
Advertising- Run ads on Google and other search engines, use signs, car magnets. It can be expensive and time consuming to advertise on the internet. You need expertise and have the time constantly monitor online advertising.
Blogging- This is a great way to get exposure and drive traffic to your website.
Social Media- Whether you personally like social media or not, using it to get exposure, drive traffic to your website, and attract customers to market a credit repair business is a must.
You either have to learn different social media platforms or hire someone to do it for you.
Here are the different social media platforms, the primary purpose of each and what each is best used for.
There are keys to doing it correctly. These keys will alter a bit depending on the platform you use.
Posting on Social Media
You must be consistent in order to attract people and build your brand. Posting on social media is not ALL about your business. You want to give before you get by educating people on credit. You want to show people that you’re a real person by posting about your family, lifestyle and interests.
Types of posts you want to be consistent with-
The Services You Offer
Free Information, Education About Credit
Lifestyle- Posts about yourself and family
Motivational posts- quotes, inspirational images and videos
Business Activities- Images when attend a community meeting, visit a real estate office, do a seminar, etc.
As you can see social media can be time consuming. First, you have to learn it. Then you have to carve out time every day to do it. You also have to look at other forms of exposure as listed above because social media will take some time to develop a following. Then, of course, you have to run your business.
But what if all you had to do was attract customers? The infrastructure of your business was already in place and the service of credit repair and other services to increase a client’s credit score was being handled by a staff. That would be great, right? Then you could concentrate on attracting more customers, building a bigger business, and making more money.
If you’d like to learn about a business model that allows you to focus on getting customers and building a nationwide business, visit http://eracreditservices.com/credit-repair-business-opportunity
Dale Guiducci is the owner of ERA Credit Services along with his wife Shirley. ERA Credit Services has offices in El Cajon, CA and Clearwater, FL. Dale is a Vice President with Financial Education Services and trains other independent FES Agents around the U.S..