Category: Credit Repair Franchise

Own a Credit Repair Business

Since 2012 over 2,500 people have contacted me because they have an interest in knowing how to own a credit repair business. Most were mainly focused on how to do credit repair, meaning the fulfillment of the service. They are less concerned with discussing how to start, build and maintain a credit repair business which is where I direct the conversation. That’s what they should be concerned with and asking questions about.

Own a Credit Repair Business

There are many issues to tackle when starting any business. Yes, you have to understand the fulfillment piece, in this case delivering results to the customer for credit restoration. But there’s much more to it. What about the state and federal laws, the technology used for fulfillment and marketing, the marketing and sales functions, the competition, and the cash flow?

Do you have a plan to own a credit repair business that encompasses all these aspects and more?

Ultimately it comes down to this question. Do you want to be an entrepreneur or a solopreneur? An entrepreneur is going to use their highest and best value to operate and expand a business. They are not going to perform all the functions of the business. They are going to utilize the efforts of other people that are appropriately positioned for the value they bring to the business.

A solopreneur is going to be in business for themselves but also by themselves. They are going to wear all hats. Sales, marketing, technology, fulfillment, customer service… everything. To attempt this in any business is a daunting task. In the credit repair industry it’s a recipe for failure.

Starting a Credit Repair Business on Your Own

Of course, even if your intention is to own a credit repair business and be an entrepreneur, initially you will most likely start it alone. Just know that setting up your credit repair business and then doing the marketing, sales and fulfillment yourself all take a great deal of time. There is typically not enough hours in a day to do all 3 especially if you want to start a credit repair business on a part time basis. And, it takes very different skill sets. That’s why you eventually want to bring on people that have skill sets and hours you don’t have.

Further, you want to understand what functions brings the most value to your client and to your business. In the credit restoration industry the fulfillment (credit report analysis, drafting dispute letters, and customer support) is the least valuable function with regard to what you can pay someone else to do that job. That’s an administrative function that you can pay and train people to do for a reasonable hourly wage. It does not take a college degree or a large amount of previous experience.

The functions that bring the most value to your business are marketing and sales

To own and operate a successful credit repair business you have to know how to continually get lots of customers and how to sell to those customers. Yes, you can hire people to do this but you’re going to have to pay them far more than a reasonable hourly wage. Marketing and sales skills are honed with years of experience and people want to get paid well for that experience. This is the part you should do, not the fulfillment.

Our business model provides the fulfillment of credit repair services to the client by a well trained staff. All the marketing pieces, a website, brochures, business cards, flyers, folder, product videos and more have been prepared for you. The technology to keep your client, you and any referral source you’re working with updated on the progress for that client is in place. We provide training on how to market and build a credit repair business. And, we show you how to sell credit repair to customers. You get one on one mentoring from someone who is already highly successful in the business.

I have recorded a video describing the 3 options to own a credit repair business below.

By watching this video you will understand what is necessary to work in this industry in each scenario. If ultimately the third option in this video makes the most sense for you watch the next video on that page then let’s talk. You’ll see how to ‘Book a Phone Appointment’ with me. We’ll discuss the hours and skills you have and design a business plan that makes sense for you. I look forward to talking with you.

Starting a Credit Repair Business
It’s Not That Easy

More and more people are interested in starting a credit repair business. There are many companies out there selling software, websites, training certificates and more. In their advertising these companies make it sound so easy to use their products and make a lot of money. But think about it. These companies are selling other people their products and are not in the credit repair business themselves. Maybe they realize starting a credit repair business isn’t that easy. In fact, most credit restoration businesses fail in the 1st year.

Starting a Credit Repair Business

It is true that about 43 million American consumers have a poor credit score. It’s also true that 4 in 5 credit reports have errors on them. And, the criteria for lending having tightened dramatically. It would seem that people would be knocking down the door of anyone claiming to be able to increase their credit score. But it’s not the case.

Starting a credit repair business and making it a success is difficult. Here’s why…

You Must Know How to Find Motivated Clients

#1– People can live with poor credit their whole lives. Not everyone with a sub 600 credit score has the need or desire to increase their score. Their poor credit score only hurts them if and when they attempt use their credit. Such as when trying to qualify for a mortgage or car loan. With regard to buying a car they’ll still be able to make that purchase albeit with a higher interest rate. The bottom line is that you have to work hard and be a savvy marketer to find clients. Then you have to be a very good salesperson to convince your prospect to do business with you. Especially if you’re just getting started because you have no track record.

Unless You are Well Capitalized You Could Have a Cash Flow Problem

#2There’s a federal law called CROA. This law prevents a company that is not a 501(C)3 non-profit, attorney or bank from collecting up-front fees for credit restoration services. Yes, you can charge a nominal set up fee. Most people discount it’s affect because they wrongly assess that monthly fees will make up for it. Here’s the problem. Most people will not continue to pay monthly fees unless they see results quickly. People are impatient and want an increase in their score right away. If they don’t see it they will stop paying the monthly expense. Therefore you’ll have a cash flow problem. You’ll not see the return on your investment of time, energy and money. And you’ll likely fold within your first year. This creates more difficulty in starting a credit repair business.

You Must Price Your Services Competitively

#3– The days of charging thousands for credit repair are over. Ten years ago, even five years ago companies charged thousands of dollars for credit repair. Some still do but the tide is turning. Many companies like ours charge a lot less than even $1,000. Therefore the big profit margins in the industry just don’t exist. If you calculate what you earn hourly you may as well get a part time job and not have the headaches.

You Must Wear All the Hats

#4– There’s not enough hours in the day to build a successful credit restoration business from scratch. People severely underestimate the time it takes. You have to promote the business. Then sell to clients and follow up with clients. Then put in the time to dispute items to the credit reporting agencies, and everything else that goes along with it. This factor alone leads to most people failing in the first year.

There is however a way to start a successful credit repair business.

Work with a company that does all the back end work of analyzing credit reports, drafting dispute letters, providing customer support, and adhering to state and federal regulations. Our company does that and provides a website, an online tracking system, and training. As an Independent Agent our job is to market and sell. This frees up the hours needed. However, that’s not enough. You still have to do more sales volume than one person can do to achieve a significant income.

How do you achieve more sales volume than you can do yourself? Develop a team of Independent Agents. The fact is that no matter the business model chosen there simply isn’t enough hours in the day to make a credit restoration business work on your own. You need help. By developing a team of Independent Agents who are, in turn, building their own Agency you can develop a significant income into the tens of thousands per month. You could never do that on your own.

If your goal is to do credit restoration on the side and make very little money then go buy software and have a go at it. But if you want a long term career where you can earn a significant income and eventually stop working because you have a substantial team of Agents working for you, then contact us. The support you’ll receive will go a long way to help you in starting a credit repair business.

If You Liked the Video, Book an Appointment to Talk with Me!