ERA Credit Services

Tag Archives: credit repair marketing

<img class="blog_post_image" src="https://eracreditservices.com/wp-content/uploads/2019/06/How-to-Run-a-Credit-Repair-Business-Business-Networking-1-625x415.png" alt="How to Run a
Credit Repair Business –
Business Networking" />

How to Run a
Credit Repair Business –
Business Networking

This is the 3rd in a series of blogs discussing how to run a successful credit repair business. We started with marketing because it’s so important and what everyone seems to want to know about. “How can I generate leads for my credit repair business”? We’ve already covered 2 very important topics, Warm Market and Generating Referrals from Professionals in Credit Related Industries. You can read those blog posts and see the associated videos at ERA Credit Services Credit Repair Blog.

This blog is about Business Networking. Many of the same tips will apply to meeting and developing relationships with real estate agents, mortgage brokers, and others that need clients with a good credit score.

It’s All About Exposure

It’s imperative to expose what you do to as many people as possible. And you want to be time efficient. So, how can you accelerate the process? You want talk to a lot of people that know a lot of people and have influence. Typically, business owners and people in sales that work for large companies know a lot of people, have influence, and are good talkers. So, go find these people and make sure that they know what you do. Where can you go and find a lot of business owners in one place and meet a lot of them in a short period of time? In business networking groups you’ll meet a lot of people in one place that need to know what you do.

In the last blog about getting referrals from people in credit related industries, I suggested going to board of realtor meetings. I also recommended attending meetings with the following organizations to meet more people in real estate and related professions.

NAREB- The National Association of Real Estate Brokers

NAHREP- The National Association of Hispanic Real Estate Professionals

AREAA- The Asian Real Estate Association of America

Visit their websites to see if they have a chapter in your area.

The World of Business Networking

Go to Business networking meetings. Business networking is crucial when getting your business started. I believe that in learning how to run a successful credit repair business, it’s one of the most important things you can do. There is a whole new world of networking out there that is waiting for you to discover it. Now, there always has been business networking. When my Dad owned a business in our hometown, he was a member of the Rotary Club. I remember going to a Rotary Club meeting with him and what I recall is all men gathering around and talking about what guys talk about. But they also developed a bond and realized that supporting and getting support from other business owners was very important.

When I started my working career in the 1980’s I joined a LeTip networking group. Like a lot of national or even international networking groups, it was more formal, and members were expected to show up each week and bring leads for their fellow members. Looking back, it was a bit too formal for me. I prefer a more relaxed atmosphere.

Business Networking is for Every Business Owner

Today business networking is much more open to everyone and there are a ton of different types of groups out there. When I started my credit repair business in 2012, I went to a lot of group meetings and settled into the ones I enjoyed the most. I suggest you do the same thing. Go to many. Ask people that you know if they know of any business networking groups you could go to. They typically will if they are a business owner. Go with them or go on your own. There’s nothing like walking into a room full of strangers and being asked by a lot of people what it is that you do. You’ll get good at your response very quickly.

A website you should visit to look for groups to attend is www.meetup.com. There is likely to be dozens, if not hundreds of groups you can choose from. I would choose something fairly close to home and that meets at a time that is convenient for you. If it’s far and you’re pushed for time you may find it easy to make excuses not to go.

Tips for Networking

Here’s some advice for you before you attend your 1st meeting. Part of learning how to run a successful credit repair business is learning how business should be done. Practice what you’ll tell people about what you do. Some people call it an elevator pitch. And, you’ll need to have different versions of it. You’ll need a one-minute version for when it’s your turn to stand up and tell the group what you do. You’ll need a 30 second version for quickly sharing with someone when you’re socializing after the formal part of the meeting or if there is no formal part of the meeting.

When you do get to stand up and share your business you must do what I’m about to tell you. Tell them who it is that’s your typical customer. And, tell them who it is that your looking to partner with. In your case that’s going to be real estate agents, mortgage brokers, etc. You have to tell people why you’re there. Don’t think they’ll figure it out on their own.

Your One Minute Speech

Here’s an example of a one-minute speech at a networking event. Make sure you’re wearing a big smile so people realize how happy you are to be there. Smiles can hide nervousness too!

“Good evening everyone! My name is Dale Guiducci and my company is ERA Credit Services. We specialize in helping people improve their credit score and other areas of their finances. We are a nationwide company with an A+ BBB rating and my concentration is right here in the Tampa, St. Pete, Clearwater area. We also work with real estate agents, mortgage brokers, bankers and solar companies to help their clients that get turned down due to credit score, become qualified buyers. So, I’m here to ask that if you know anyone in these professions, that you let them know about me so I can set up a time to talk with them about helping them close more transactions and make more money in 2019. It’s great to be here and I look forward to meeting you all individually. Dale Guiducci, ERA Credit Services.”

That’s it. Write out something like that for yourself. Practice, practice, practice. Your preparation and knowing this cold will help you overcome any nervousness. I know I get nervous sometimes still. But I know it so well I can get it anyway and no one even notices.

If It Scares You That’s Another Reason to Do It

If you would rather run out into traffic than stand up and speak for a minute I totally understand. I was that person. Well, not really. I’d rather not put my life in danger, and neither would you. But if it makes you nervous here’s 2 things to keep in mind. You need to get passed it. Your nervousness is holding you back. Not just from speaking. It’s a self-confidence issue. The only way I found to get passed it, is to do it. Over and over again. To learn how to run a successful credit repair business you should learn how to be comfortable speaking in front of people. Once you do get passed it you’ll feel like a million bucks and your confidence will take a giant step forward.

And, keep this in mind. Most of the people there get nervous too. It’s not like you’re the only one. If your nervousness shows, so what? You can even tell people it’s your first time and that your nervous. They’ll support you. Not be critical of you.

The Importance or Not of Business Cards

You’ll also need business cards. Now, I rarely have business cards with me. It doesn’t phase me when someone asks me for a card and I don’t have one. I apologize for not having any and get their card. Never forget this. You’re not there to hand out cards. You’re there to collect other people’s cards! You want to be in control of being able to call them on the phone and rekindle the conversation you started with them at the meeting. But when you’re new at this and probably nervous to begin with, you don’t need the added pressure of feeling like you’re unprepared without business cards.

Here’s another tip. Never hand out your card unless you are asked for a card. Don’t be that person that runs around handing out their cards. Trust me. It’s the fastest way to turn off everyone in the room.

Keep the Conversation About Them

When you’re speaking to someone keep the conversation about them and their business. You might think, “Well wait a minute Dale. Aren’t I there to let people know what I do”? Yes, you are. But before you do that you want to get people to like and trust you first. Then when you do tell them what you do, they’ll be more accepting and interested. And, there’s no better way to get someone to like you than letting them talk about themselves. You’ll have ample opportunity to introduce your business. They’ll typically ask you. If they don’t, you’ll get creative and find ways to weave it into the conversation. This is a huge tip!

A bonus to going to business networking meetings is that they typically have a member that’s in real estate, one in mortgage, and one in banking. These are key contacts for you. You’ll most often get their attention when you have your one minute to stand up and explain what you do.

Follow Up with People

When you do meet people that you feel can drive business your way, follow up with them. Don’t expect they’ll send business your way right away unless you get to know them better. Set up a time to drop by their office. Or, meet them for lunch or coffee. Now that you’ve met them the ice has been broken. They’ll be very open to meeting with you individually.

As I mentioned, visit many groups. You’re not going to “feel it” with every group. Some are going to be more stuffy than others. Others will be more fun. Some will be more open to new members. That’s just the way it is. If you go to your first meeting and don’t have the best experience, don’t let that deter you from going to others. Over time you’ll get comfortable with the people in the group. They might even become your friends.

My last tip for how to run a successful credit repair business is a big one as well. Always keep in the back of your mind why you’re there. You’re there to get business. Yes, you want to be sociable. But learn to identify people that are in networking groups because they need a social outlet. They can waste your time. Identify those that are friendly enough but are there to do business just like you are.

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I hope you got value from this post. That is my goal.
If you did, you can get notified of new blog posts as I publish them. Just enter your Name & Email Address.
“That is the only email you’ll get from me and I do not distribute my subscriber’s information”. – Dale Guiducci

How to Operate a
Credit Repair Business
Getting Referrals

In the last post and YouTube video about how to operate a credit repair business, I discussed the first phase of marketing. It’s where everyone should start and that is their warm market. You can read that post and watch the video at https://eracreditservices.com/2019/05/how-to-run-a-successful-credit-repair-business/

In this post we’re going to go into the 2nd marketing phase of how to operate a credit repair business. This phase is critically important as well because it will potentially bring you the most and best leads for credit repair customers.  There are several industries that rely on customers to have a minimum credit score in order to qualify for financing. Because many consumers don’t have this minimum credit score it creates a win-win-win that you should take advantage of.

Who Has a Problem That You Can Solve?

In 2012 when I started my credit repair business in San Diego, I was determined to learn how to operate a credit repair business quickly. I did a lot of research. One bit of info I wanted to find out was how many real estate agents there were in the county. I Googled it and found that there were 18,000 licensed real estate agents in San Diego County. 18,000!! So, I developed a plan of action to expose what I do to a lot of them in hopes that some of them would start referring people to me.

First, I had to determine if indeed they had a problem with prospects that couldn’t qualify for a mortgage loan. I quickly found out that almost every single one of them did. For some it happened occasionally. For others it happened many times a week. But I can’t recall more then a few that told me they never had an issue with prospective buyers that didn’t qualify.  This became the proverbial, “shooting of fish in a barrel”.

You Must Go Where They Are

It’s fairly easy to have conversations with real estate agents once you put yourself in a position to have the conversation. You need to get in the habit of asking people that you know, if they know someone in the real estate business. Tell them why you’re asking and that you can help their friend or acquaintance close more business because you help their prospects get a higher credit score. By the way, you just informed your friend of what you do in the event their credit score is hurting. That’s a potential bonus!

You also need to go where real estate agents and brokers are. I started to attend networking meetings. This is a topic I will cover in the next post in detail. In just about every business networking meeting group there is a real estate agent, a mortgage broker and a banker. All of which fit into the category of needing what I/you do.

Here are 3 organizations that I highly recommend. Don’t be intimidated because they are based on ethnicity. I am a white guy and can’t speak any language other than English. And, I felt very comfortable in all 3. In fact, my wife and I were invited and attended their Christmas parties.

NAREB- The National Association of Real Estate Brokers

NAHREP- The National Association of Hispanic Real Estate Professionals

AREAA- The Asian Real Estate Association of America

Visit their websites and see if they have a chapter in your community.

You’ll be the Most Popular Person in the Room

I also went to board of realtor’s meetings that would allow outsiders to visit. Many such organizations have a program for affiliates. Those that provide services that realtors need such as home inspection, mortgage loans, home staging, and yes, credit repair companies. That great thing about networking meetings and other type meetings where real agent agents go is that I almost never encountered another credit repair representative or company. I was the only one. And as I like to say, I was the most popular person in the room. Why? Because every single one of them had a problem only I could solve.

Here is a side note about attending meetings and meeting people that could be interested in what you do. And, I’ll cover this in detail in the next post about business networking. You’ve got to know your stuff, yes. But I found it best to simply determine if they had a problem with folks that don’t qualify, get their card, and call them at another time. I wasn’t there to get their referrals. I was there to meet them, get their info so I could contact them later, and spend this time meeting more people. That way I didn’t appear too anxious or “salesy”. And, I could simply concentrate on getting to know them, which is a key to getting people to like you.

Keep the Conversation About Them

When meeting people in real estate or any “credit-related” field here are some good tips. Keep the conversation about them and their business. Ask good questions about the market, interest rates, and more. You don’t have to be a real estate expert, but you should have the ability to hang in a conversation with someone in real estate. Then when you have developed a bit of rapport you want to get to the question that has made me a lot money. Come to know this question like the back of your hand and use it often.

The All Important Money Making Question

“Let me ask you (Agents first name). Does it happen that someone wants to buy a home, but you find out they don’t qualify due to their credit score? Does that ever happen”? You can ask this question in any way that’s comfortable for you. But your whole reason for meeting this real estate pro is to ask it.

Based on what I’ve already told you, you already know the answer to this question. The answer is “yes”. It happens once in a while. It happens every day. Or somewhere in between. But it happens. They just told you they are losing money. They are losing time, energy, and investment into their marketing efforts, which is money. And they have no solution usually.

What Makes You Different?

Referring people to a credit repair company may have crossed their mind but they haven’t run into one. Or, maybe they referred people to a credit repair company, but that company didn’t do a good job or keep them informed. This is where you must be on your game. What differentiates your company or you from anyone else in the industry? I wouldn’t get into it right at this meeting where you just met the real estate agent. Again, I would get their info and set up a time to call them, meet them for coffee, or meet them at their office (which is the best opportunity). But at some point, you need to impress them. What do you do that no one else does?

Our company has several of what I call “differentiators”. What makes us different? What makes us better than any other company? You should to be able to verbalize your differentiators quickly, and with confidence. And, they should be very impressive. Part of discovering how to operate a credit repair business is realizing that you don’t want to be a “me too” in the credit repair industry.

Teach People How to Give You a Referral

Let’s say you do your job and impress the real estate agent. And, they tell you they’ll refer people to you. Success, right? Not quite yet. You have more work to do. You must school them on how to give you a referral. And, you should explore other opportunities they can bring you. Let me explain both.

Typically, a real estate agent will ask you for business cards or brochures to give to their credit challenged customers. In their mind this is how they give you a referral. That is not a referral. That is a suggestion. A referral is when the real estate agent edifies you by telling their prospect about you and how she/he teams up with you in these situations to help people like them. Then they ask their credit challenged prospect if it would be ok to give you their information so you could call them. That’s a referral.

Leverage Your New Referral Source

But you’re still not done. Now that your relationship is solidified and you’ll be helping her/his prospects with sub-620 credit scores, it’s time to explore other possibilities. For example, do they work in an office that has other real estate agents in the same boat? Who would she/he suggest you talk to? Does her/his office allow vendors to come in and talk to the agents about what they do? Yes, well who should you speak to about getting on the calendar? Does she/he have a mortgage broker or two they work with? They always do. So, would it be ok with them if you reached out to their colleagues in the mortgage business? You could take this one contact and leverage it into many. Then continue leveraging with your new contacts until you have a steady stream of referral business coming to you. And here’s the best part. It’s all free except perhaps the cup of coffee you bought them.

In learning how to operate a credit repair business, networking with people in credit-related industries is a must. It typically brings you motivated client prospects that are emotionally invested in buying that something that they were just turned down for and couldn’t buy. And, they will typically have no problem paying your fee.

The Solar and Auto Industry

I already talked about real estate, mortgage and banking. But another industry is solar. The credit score needed to finance a solar installation is higher than the credit score needed to buy the home. Many people don’t qualify and it’s a huge amount of lost revenue for the solar company. My suggestion is that you seek out people in this industry. You won’t typically find them at a network meeting, however. So, you’ll have to ask people if they know someone in solar sales or management.

Many would say that the automobile industry is also a place to seek referrals. I disagree because people in the auto business are very often hard to talk to and very impatient to see results. They live from month to month. How many “units” can they sell this month. They don’t really care about the sales they can make in 4 months. But if you want to give it a try, go for it. I believe that with the number of people in the real estate and mortgage business out there, and the commission they make on a home sale, that’s the best place to focus your efforts.

For more information about how to run a successful credit repair business subscribe to our YouTube channel.

For information on our turnkey business model and credit repair business training visit Credit Repair Business Opportunity.

I hope you got value from this post. That is my goal.
If you did, you can get notified of new blog posts as I publish them. Just enter your Name & Email Address.
“That is the only email you’ll get from me and I do not distribute my subscriber’s information”. – Dale Guiducci

<img class="blog_post_image" src="https://eracreditservices.com/wp-content/uploads/2019/06/How-to-Operate-a-Credit-Repair-Business-Blog-625x415.png" alt="How to Operate a
Credit Repair Business
Getting Referrals" />

Market a Credit Repair Business

There are many ways to get the word out and attract customers to market a credit repair business. These techniques are really no different than any other business. But many times credit repair businesses are owned and operated by solopreneurs, those that are running their business by themselves. Therefore, time and expertise is limited.

market a credit repair business

Market a Credit Repair Business

Word of Mouth- Everyone you know needs to know you’re in the credit repair business.

Referral Sources- Make contact with those professionals in real estate, mortgage, banking, auto and solar businesses. These people run talk with people that need credit repair every day.

Business Networking- Get out in the community and go to networking meetings that are attended by local business professionals from many industries. Consider joining your local Chamber of Commerce.

Advertising- Run ads on Google and other search engines, use signs, car magnets. It can be expensive and time consuming to advertise on the internet. You need expertise and have the time constantly monitor online advertising.

Blogging- This is a great way to get exposure and drive traffic to your website.

Social Media- Whether you personally like social media or not, using it to get exposure, drive traffic to your website, and attract customers to market a credit repair business is a must.

You either have to learn different social media platforms or hire someone to do it for you.

Here are the different social media platforms. You’ll see that each platform has a primary purpose and are used differently.

Market a Credit Repair Business
Social Media Platforms for Marketing a Credit Repair Business

There are keys to doing it correctly. These keys will alter a bit depending on the platform you use.

Posting on Social Media

You must be consistent in order to attract people and build your brand. Posting on social media is not ALL about your business. You want to give before you get by educating people on credit. You want to show people that you’re a real person by posting about your family, lifestyle and interests.

Types of posts you want to be consistent with-

The Services You Offer
Free Information, Education About Credit
Lifestyle- Posts about yourself and family
Motivational posts- quotes, inspirational images and videos
Business Activities- Images when attend a community meeting, visit a real estate office, do a seminar, etc.

As you can see social media can be time consuming. First, you have to learn it. Then you have to carve out time every day to do it. You also have to look at other forms of exposure as listed above because social media will take some time to develop a following. Then, of course, you have to run your business.

But what if all you had to do was attract customers? Let’s say the infrastructure of your business was already in place and your clients were being serviced by a staff. That would be great, right? Then you could concentrate on attracting more customers, building a bigger business, and making more money.

If you’d like to learn about a business model that allows you to focus on getting customers and building a nationwide business, visit https://eracreditservices.com/credit-repair-business-opportunity

Dale Guiducci is the owner of ERA Credit Services along with his wife Shirley. ERA Credit Services has offices in El Cajon, CA and Clearwater, FL. Dale is a Vice President with Financial Education Services and trains other independent Agents around the U.S..