ERA Credit Services

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<img class="blog_post_image" src="https://eracreditservices.com/wp-content/uploads/2019/09/How-to-Sell-Credit-Repair-to-Customer-Prospects-625x415.png" alt="How to Sell Credit Repair
to Customer Prospects" />

How to Sell Credit Repair
to Customer Prospects

Let’s assume you’ve started your credit repair business. You’ve put some of my credit repair marketing tips into practice. Or, some of your own. And now you have customer prospects. What are you going to tell them about your credit repair service that sets you apart from the competition? What’s going to get them to agree to becoming your customer and pay you to provide credit repair? The bottom line is, have you learned how to sell credit repair to customer prospects?

We use a very specific process when having a conversation with credit repair client prospects. This process is responsible for literally tens of thousands of sales of our credit repair services since 2012. We, of course, have revised the process as needed. But it still follows the same basic principles. It is one of the first tools we give a new credit repair Agent so they can learn how to sell credit repair to their customer prospects.

Ask Questions to Gather Information About Your Credit Repair Prospect

Too often salespeople in any business want to jump into telling and selling far too quickly. They’re so focused on closing the sale they forget the most important factor in selling. And, that’s to ask questions. By asking questions you do 2 very important things. You gather information that is useful in the subsequent conversation. And, you build trust and credibility. The more questions you ask, the more you seem like you know what you’re doing. You put people at ease. And, you don’t seem like an aggressive salesperson.

  • How did you hear about us?
  • What’s happening with your credit report (or credit score) that’s creating some challenges for you?
  • What type of derogatory items do you have on your credit report? (Note- we do NOT pull credit for a prospect yet. We do not do this until they start the service. We have found that people know if they have negative items on their credit report, what type of items they are, and roughly how old those items are. That’s all we need to know at this point.)
  • What type of accounts are they?
  • Are these open or closed accounts?
  • How old are these items?
  • Do you know your current credit score?
  • Do you own a home now or are you a renter?
  • What type of positive accounts do you have on your credit report?
  • What’s the primary reason you want to increase your credit score at this point?

Depending on their answers your conversation will go down different paths. But this is the basic information you want to know before you launch into telling and selling.

Educate Your Prospect on Credit Repair Law

This does not mean you start citing chapters from the Fair Credit Reporting Act. It does mean that as you explain what you do, the process you are going to go through to help them. As an example, explain that you’ll be looking at their credit reports and analyzing those reports to determine their derogatory items. You, or someone in your company, will draft dispute letters. The letters will go to the credit bureaus. The credit bureaus will contact the creditors. The creditors have 30 days to reply. If they reply, your item will not be removed, and you’ll have to take the next step. If they don’t reply, the item will be removed.

Whatever you feel your process is, explain it! This is key in learning how to sell credit repair. This provides comfort to the prospect. It also, again, builds trust and credibility. How are they going to be involved in this process? Explain it. Notice as you are explaining this process, you are selling your service.

Stop and Ask a Key Question

What’s the key question? “Do you have any questions about what I just explained to you?” You want them to ask questions at this point. What questions could they ask?

  • How long does it take? (I’ve learned to weave the time frame into my explanation of the service as covered above. This alleviates this question.)
  • Can you get a certain type of item off my credit report?
  • How much does it cost? (Hopefully you’ve not shared this with them yet. Why? Because you do not share prices until you’ve built value for what you do. In fact, you may not be done building value. See the next step.)

If they have no questions, that’s ok. You either proceed (see below). Or, you tell them how much your service costs.

What Else Do You Do Other Than Credit Repair?

This can be a huge factor in your success. If you’re going to have to compete with other companies in your area or on the internet, you have to offer more than removal of derogatory items. If you’re going to rely on word of mouth only, and your prospects aren’t going to call anyone else, maybe not.

We offer an array of credit-related and financial services as part of the credit repair service we offer. So, when we are teaching new Agents how to sell credit repair to customer prospects, this is a key component.

Close the Sale

Once you’re done with explaining other services you offer, or if you do not offer anything else as part of your service, it’s time to close the sale. We ask a very simple and non-threatening questions. “Does this sound like something you’re ready to get started with today?”

At this point you’ll find out how motivated they are. Do they really want to buy that house or car? If your prospect came as a referral from a real estate agent or mortgage broker, the chances of them saying “yes” are high. The chances are probably not so high if they came from an internet ad or Facebook or Instagram post.

If they say they are not ready, I suggest asking another question to find out why. “Is the reason you’re not getting started due to your budget or do you need to know more about how we can help you increase your credit score? This will typically flush out whether they have the money or not. If not, you can choose to get a future date when they will have the money and follow up.

Learn More About Our Credit Repair Business Model

We offer a very unique credit repair business model. This model can alleviate many of the challenges in starting a credit repair business. Visit Start a Credit Business. There you’ll find a detailed overview video. Once you’ve seen the video, if you’d like to ask questions and learn more, let’s talk. Click the ‘Book a Phone Appointment’ icon and schedule a call with me on a day and time that works for you. Talk to you soon!

I hope you got value from this post. That is my goal.
If you did, you can get notified of new blog posts as I publish them. Just enter your Name & Email Address.
“Please know that I do not distribute my subscriber’s information”. – Dale Guiducci

A Credit Repair Career –
What Does It Take?

When thinking about possible businesses to start, whether it be a part-time side hustle or a full-time venture, a lot of people think about a credit repair career. And, for good reason. Especially if they get gratification from helping others. A good credit score has become more important than ever before. And, there are millions who have a poor score and don’t understand how to get a good credit score.
I’ve written many blog posts and done over a dozen videos that you can find on my YouTube channel that explain the steps necessary to start a credit repair business. So, I’m not going to cover those details in this post. Instead I’m going to focus on what it takes after someone has begun their credit repair career.

Know the Probability

I know this sounds very basic, but I talk to people in credit repair all the time that really do not know how federal law works. They simply do not understand credit repair law. It’s one of the first things I teach someone when they join our company. I’m not just talking about the Fair Credit Reporting Act. Someone in credit repair needs to understand the probability that an item can get removed from a credit report based on several different factors. How old is the item? What type of item is it? Who is the creditor? Is it an open or closed account? Is it a charge-off? Has the item been paid or is it still outstanding? All these factors will either increase or decrease the probability that you or any company can get that item removed for the client.

Understand the Credit Repair Market

Another area I see lacking by many that want a credit repair career is that they don’t understand the credit repair market. They believe that everyone that has a sub-600 credit score desires to take the steps and spend the money to get a higher credit score. That is not true at all. The only time most people with a poor credit score are motivated to improve their situation is when they want to use their credit. When they want to buy something like a home, a car, or another major purchase that requires financing. I say this all the time. “People can live their whole lives with a bad credit score.”

The reason that this is important to understand if you want to have a credit repair career, is because of marketing. You could spend a bunch of money and countless hours chasing the wrong people. You need to find people that are emotionally invested in a major purchase. And, have enough money so that your fee for service seems like nothing compared to not being able to make that purchase. Chasing people that have a low score but aren’t ready to buy something that requires them to have good score is a serious waste of time and money.

Know Your Competition

It amazes me that people want to be successful in selling their credit repair service, but they have no idea who the competition is in their local area and the national companies. Once you learn who your competitors are then find out what they do and what they charge. Do they pull credit, or do they ask the client to furnish it? Is there policy to dispute all items right away or do they string it out to be able to charge more monthly fee to their clients? Do they provide their clients with any online reporting? You need to know what you’re up against in order to do what comes next.

What Makes You Different?

There are thousands of companies, large and small, in this country that do credit repair. How are you going to be any different? Why should someone trust you? What is going to make them start their credit repair service with you? If you can’t answer these questions with some serious differentiators and with confidence, stop now and find those answers.

How Are You Going to Get Your Clients?

This is also huge to figure out before you invest a lot of time and energy into your credit repair career. There are 2 main ways to attract clients. You can advertise. If you decide to go this way it doesn’t matter how you choose to do it, there’s always going to be a challenge. When someone calls, emails, texts, or comments in response to an ad, you’ll have no trust factor or no credibility. You’ll have about 10 seconds to develop that. Which means you better be good on the phone and have some sales skills. It goes back to what I said about people with a low credit score not necessarily being motivated. They may see your Facebook post at 11 at night and be a little curious. But are they serious? You’ll need to sort through a ton of advertising leads to find sales. Trust me.

The best way in this industry to find qualified leads and have trust and credibility before they even contact you, is when you get referrals. Specifically, referrals from real estate agents and brokers, mortgage brokers and loan officers, and other credit-related industry professionals. This is the bread and butter of the industry. You can offer these professionals the opportunity to help them close more business and make a significant amount more money every year. All they need to do is edify you and give you their credit challenged prospects info. It’s a beautiful thing.

Be Consistent in Your Credit Repair Career

In order to have a successful credit repair career it’s also important to be consistent. Many people start a credit repair business on a part-time basis. It is easy in that case, to become distracted and not put in consistent hours and consistent effort into building your business. Especially in the beginning, whether or not it’s going as well as you expected, you have to push through the emotions and the fatigue and do the work every day. Given that you have studied and know credit repair law, know the chances of removing items, know the credit repair market, know your competition, can share your differentiators, and have a good marketing plan, you still need to work your tail off. It won’t come easy. And, it will take some time. But a successful credit repair career will only come to those that consistently work on their credit repair business every day.

If you would like to learn how you can have your own credit repair Agency and work with me, visit Credit Repair Business Opportunity to watch a short video and then book a phone appointment. We’ll talk about what you’re trying to accomplish and whether what we do is a good fit for you.

I hope you got value from this post. That is my goal.
If you did, you can get notified of new blog posts as I publish them. Just enter your Name & Email Address.
“Please know that I do not distribute my subscriber’s information”. – Dale Guiducci

<img class="blog_post_image" src="https://eracreditservices.com/wp-content/uploads/2019/09/A-Credit-Repair-Career-What-Does-It-Take-625x415.png" alt="A Credit Repair Career –
What Does It Take?" />
Start a Credit Repair Business Today

Start a Credit Repair Business Today

We’re coming up on our 7 year anniversary of starting our credit repair business. In those 7 years I have spoken to over 2,600 people that have called me with a desire to start a credit repair business themselves. Each one of them struggling with the regulations and red tape of getting their credit repair business started. I’ve told each of them the same thing. You can start a credit repair business today by doing it the same way I did.

Some of those people followed my advice. Others continued to do research only to discover that surety bonds, pulling credit, merchant services and other road blocks were too much to overcome. They eventually realized that, even if they could wade though and overcome these hurdles, that it takes too much time to operate the business alone. And hiring staff just wasn’t practical based on the profit margins in the credit repair industry. So, they quit trying. They gave up on the idea entirely.

Grow a Credit Repair Business as Large as You Desire

I received a call yesterday from a man in Georgia who had started a credit repair business a year ago using software from Credit Repair Cloud. He went through all the training. He started marketing his business and got clients. To an outsider it would seem like he was doing well. Except that because he had to do all the work of analyzing credit reports, drafting dispute letters, and generally delivering the service to his clients, he could not grow his business any further. He stopped that business and was calling me because he realized that with our business model, he could scale his business as large as he desired.

What It Takes to Start a Credit Repair Business

There are 2 major issues to overcome to start a credit repair business. The first is all the state and federal regulations. And, then finding a way to pull credit for clients. Then finding a merchant services company to work with you to allow you to take credit and debit card payments.

The 2nd major issue is then finding the time and having the expertise to do marketing, sales, and service delivery without a staff. Or, affording to hire a staff to do some of the work for you on the profit margins generated in the credit repair business.

Problems Solved

With our business model none of those are issues at all. Our company delivers all the services to your clients. They pull credit, draft dispute letters, send out the letters and provide customer service to the client 12 hours a day Monday through Friday. They also take payment from the client via Visa, MasterCard, American Express, Discover or debit card.

And, because our company is a 501(c)3 non-profit, and you represent our company, you are not subject to the Credit Repair Organizations Act (CROA) laws. You do not need to purchase a surety bond or register in any state. And, you can do business in all 50 states. Your market expands to the entire U.S..

Your focus then becomes marketing and sales only. If you are good at marketing and sales you not only can do very well, but you can scale your business to any level you desire. In fact, you can bring on Agents all over the country that will generate revenue and income for you. The company actually pays you a bonus to do so.

We Train You Every Step of the Way

You’ll have training on how to go out and generate business. We show you how to generate referrals. Then we’ll share with you the most effective way to sell to a customer prospect. And, if you do bring on other Agents, we’ll train them as well.

And here’s the icing on the cake. Because it’s all built and has been since 2004, you can start a credit repair business today. We can have you into our online training program immediately. This program doesn’t teach you have to draft dispute letters. We have a large expert staff that does that for you. We’re going to train you on building a credit repair business that is affordable ($288 to start), sustainable (you have help building it), profitable (you keep what you make because your business expenses are very low), and scalable (build it as large as you desire).

Get the Details of Our Business Model

For further information and to learn all the details visit Credit Repair Business Opportunity. There you will find a 21-minute video. You’ll get 90% of your questions answered. Then you’ll want to book a phone appointment with me. You’ll see a tab that will bring up my appointment calendar. Just pick a day and time that works for you. We’ll get on the phone and see if our business model is a good fit for you.

When you’re ready we’ll get you set up with websites, your online training, our private Facebook Group, and our weekly live training. Are you ready to start a credit repair business today? If so, visit Credit Repair Business Opportunity. Talk to you soon.

I hope you got value from this post. That is my goal.
If you did, you can get notified of new blog posts as I publish them. Just enter your Name & Email Address.
“Please know that I do not distribute my subscriber’s information”. – Dale Guiducci

How to Run a
Credit Repair Business –
Business Networking

This is the 3rd in a series of blogs discussing how to run a successful credit repair business. We started with marketing because it’s so important and what everyone seems to want to know about. “How can I generate leads for my credit repair business”? We’ve already covered 2 very important topics, Warm Market and Generating Referrals from Professionals in Credit Related Industries. You can read those blog posts and see the associated videos at ERA Credit Services Credit Repair Blog.

This blog is about Business Networking. Many of the same tips will apply to meeting and developing relationships with real estate agents, mortgage brokers, and others that need clients with a good credit score.

It’s All About Exposure

It’s imperative to expose what you do to as many people as possible. And you want to be time efficient. So, how can you accelerate the process? You want talk to a lot of people that know a lot of people and have influence. Typically, business owners and people in sales that work for large companies know a lot of people, have influence, and are good talkers. So, go find these people and make sure that they know what you do. Where can you go and find a lot of business owners in one place and meet a lot of them in a short period of time? In business networking groups you’ll meet a lot of people in one place that need to know what you do.

In the last blog about getting referrals from people in credit related industries, I suggested going to board of realtor meetings. I also recommended attending meetings with the following organizations to meet more people in real estate and related professions.

NAREB- The National Association of Real Estate Brokers

NAHREP- The National Association of Hispanic Real Estate Professionals

AREAA- The Asian Real Estate Association of America

Visit their websites to see if they have a chapter in your area.

The World of Business Networking

Go to Business networking meetings. Business networking is crucial when getting your business started. I believe that in learning how to run a successful credit repair business, it’s one of the most important things you can do. There is a whole new world of networking out there that is waiting for you to discover it. Now, there always has been business networking. When my Dad owned a business in our hometown, he was a member of the Rotary Club. I remember going to a Rotary Club meeting with him and what I recall is all men gathering around and talking about what guys talk about. But they also developed a bond and realized that supporting and getting support from other business owners was very important.

When I started my working career in the 1980’s I joined a LeTip networking group. Like a lot of national or even international networking groups, it was more formal, and members were expected to show up each week and bring leads for their fellow members. Looking back, it was a bit too formal for me. I prefer a more relaxed atmosphere.

Business Networking is for Every Business Owner

Today business networking is much more open to everyone and there are a ton of different types of groups out there. When I started my credit repair business in 2012, I went to a lot of group meetings and settled into the ones I enjoyed the most. I suggest you do the same thing. Go to many. Ask people that you know if they know of any business networking groups you could go to. They typically will if they are a business owner. Go with them or go on your own. There’s nothing like walking into a room full of strangers and being asked by a lot of people what it is that you do. You’ll get good at your response very quickly.

A website you should visit to look for groups to attend is www.meetup.com. There is likely to be dozens, if not hundreds of groups you can choose from. I would choose something fairly close to home and that meets at a time that is convenient for you. If it’s far and you’re pushed for time you may find it easy to make excuses not to go.

Tips for Networking

Here’s some advice for you before you attend your 1st meeting. Part of learning how to run a successful credit repair business is learning how business should be done. Practice what you’ll tell people about what you do. Some people call it an elevator pitch. And, you’ll need to have different versions of it. You’ll need a one-minute version for when it’s your turn to stand up and tell the group what you do. You’ll need a 30 second version for quickly sharing with someone when you’re socializing after the formal part of the meeting or if there is no formal part of the meeting.

When you do get to stand up and share your business you must do what I’m about to tell you. Tell them who it is that’s your typical customer. And, tell them who it is that your looking to partner with. In your case that’s going to be real estate agents, mortgage brokers, etc. You have to tell people why you’re there. Don’t think they’ll figure it out on their own.

Your One Minute Speech

Here’s an example of a one-minute speech at a networking event. Make sure you’re wearing a big smile so people realize how happy you are to be there. Smiles can hide nervousness too!

“Good evening everyone! My name is Dale Guiducci and my company is ERA Credit Services. We specialize in helping people improve their credit score and other areas of their finances. We are a nationwide company with an A+ BBB rating and my concentration is right here in the Tampa, St. Pete, Clearwater area. We also work with real estate agents, mortgage brokers, bankers and solar companies to help their clients that get turned down due to credit score, become qualified buyers. So, I’m here to ask that if you know anyone in these professions, that you let them know about me so I can set up a time to talk with them about helping them close more transactions and make more money in 2019. It’s great to be here and I look forward to meeting you all individually. Dale Guiducci, ERA Credit Services.”

That’s it. Write out something like that for yourself. Practice, practice, practice. Your preparation and knowing this cold will help you overcome any nervousness. I know I get nervous sometimes still. But I know it so well I can get it anyway and no one even notices.

If It Scares You That’s Another Reason to Do It

If you would rather run out into traffic than stand up and speak for a minute I totally understand. I was that person. Well, not really. I’d rather not put my life in danger, and neither would you. But if it makes you nervous here’s 2 things to keep in mind. You need to get passed it. Your nervousness is holding you back. Not just from speaking. It’s a self-confidence issue. The only way I found to get passed it, is to do it. Over and over again. To learn how to run a successful credit repair business you should learn how to be comfortable speaking in front of people. Once you do get passed it you’ll feel like a million bucks and your confidence will take a giant step forward.

And, keep this in mind. Most of the people there get nervous too. It’s not like you’re the only one. If your nervousness shows, so what? You can even tell people it’s your first time and that your nervous. They’ll support you. Not be critical of you.

The Importance or Not of Business Cards

You’ll also need business cards. Now, I rarely have business cards with me. It doesn’t phase me when someone asks me for a card and I don’t have one. I apologize for not having any and get their card. Never forget this. You’re not there to hand out cards. You’re there to collect other people’s cards! You want to be in control of being able to call them on the phone and rekindle the conversation you started with them at the meeting. But when you’re new at this and probably nervous to begin with, you don’t need the added pressure of feeling like you’re unprepared without business cards.

Here’s another tip. Never hand out your card unless you are asked for a card. Don’t be that person that runs around handing out their cards. Trust me. It’s the fastest way to turn off everyone in the room.

Keep the Conversation About Them

When you’re speaking to someone keep the conversation about them and their business. You might think, “Well wait a minute Dale. Aren’t I there to let people know what I do”? Yes, you are. But before you do that you want to get people to like and trust you first. Then when you do tell them what you do, they’ll be more accepting and interested. And, there’s no better way to get someone to like you than letting them talk about themselves. You’ll have ample opportunity to introduce your business. They’ll typically ask you. If they don’t, you’ll get creative and find ways to weave it into the conversation. This is a huge tip!

A bonus to going to business networking meetings is that they typically have a member that’s in real estate, one in mortgage, and one in banking. These are key contacts for you. You’ll most often get their attention when you have your one minute to stand up and explain what you do.

Follow Up with People

When you do meet people that you feel can drive business your way, follow up with them. Don’t expect they’ll send business your way right away unless you get to know them better. Set up a time to drop by their office. Or, meet them for lunch or coffee. Now that you’ve met them the ice has been broken. They’ll be very open to meeting with you individually.

As I mentioned, visit many groups. You’re not going to “feel it” with every group. Some are going to be more stuffy than others. Others will be more fun. Some will be more open to new members. That’s just the way it is. If you go to your first meeting and don’t have the best experience, don’t let that deter you from going to others. Over time you’ll get comfortable with the people in the group. They might even become your friends.

My last tip for how to run a successful credit repair business is a big one as well. Always keep in the back of your mind why you’re there. You’re there to get business. Yes, you want to be sociable. But learn to identify people that are in networking groups because they need a social outlet. They can waste your time. Identify those that are friendly enough but are there to do business just like you are.

Learn More About How to Run a Credit Repair Business

Subscribe to our YouTube Channel

Learn About Our Credit Repair Business Opportunity

Visit ERA Credit Services Credit Repair Business Opportunity

I hope you got value from this post. That is my goal.
If you did, you can get notified of new blog posts as I publish them. Just enter your Name & Email Address.
“That is the only email you’ll get from me and I do not distribute my subscriber’s information”. – Dale Guiducci

<img class="blog_post_image" src="https://eracreditservices.com/wp-content/uploads/2019/06/How-to-Run-a-Credit-Repair-Business-Business-Networking-1-625x415.png" alt="How to Run a
Credit Repair Business –
Business Networking" />