Tag Archives: get credit repair customers

<img class="blog_post_image" src="https://eracreditservices.com/wp-content/uploads/2019/06/How-to-Operate-a-Credit-Repair-Business-Blog-625x415.png" alt="How to Operate a
Credit Repair Business
Getting Referrals" />

How to Operate a
Credit Repair Business
Getting Referrals

In the last post and YouTube video about how to operate a credit repair business, I discussed the first phase of marketing. It’s where everyone should start and that is their warm market. You can read that post and watch the video at https://eracreditservices.com/2019/05/how-to-run-a-successful-credit-repair-business/

In this post we’re going to go into the 2nd marketing phase of how to operate a credit repair business. This phase is critically important as well because it will potentially bring you the most and best leads for credit repair customers.  There are several industries that rely on customers to have a minimum credit score in order to qualify for financing. Because many consumers don’t have this minimum credit score it creates a win-win-win that you should take advantage of.

Who Has a Problem That You Can Solve?

In 2012 when I started my credit repair business in San Diego, I was determined to learn how to operate a credit repair business quickly. I did a lot of research. One bit of info I wanted to find out was how many real estate agents there were in the county. I Googled it and found that there were 18,000 licensed real estate agents in San Diego County. 18,000!! So, I developed a plan of action to expose what I do to a lot of them in hopes that some of them would start referring people to me.

First, I had to determine if indeed they had a problem with prospects that couldn’t qualify for a mortgage loan. I quickly found out that almost every single one of them did. For some it happened occasionally. For others it happened many times a week. But I can’t recall more then a few that told me they never had an issue with prospective buyers that didn’t qualify.  This became the proverbial, “shooting of fish in a barrel”.

You Must Go Where They Are

It’s fairly easy to have conversations with real estate agents once you put yourself in a position to have the conversation. You need to get in the habit of asking people that you know, if they know someone in the real estate business. Tell them why you’re asking and that you can help their friend or acquaintance close more business because you help their prospects get a higher credit score. By the way, you just informed your friend of what you do in the event their credit score is hurting. That’s a potential bonus!

You also need to go where real estate agents and brokers are. I started to attend networking meetings. This is a topic I will cover in the next post in detail. In just about every business networking meeting group there is a real estate agent, a mortgage broker and a banker. All of which fit into the category of needing what I/you do.

Here are 3 organizations that I highly recommend. Don’t be intimidated because they are based on ethnicity. I am a white guy and can’t speak any language other than English. And, I felt very comfortable in all 3. In fact, my wife and I were invited and attended their Christmas parties.

NAREB- The National Association of Real Estate Brokers

NAHREP- The National Association of Hispanic Real Estate Professionals

AREAA- The Asian Real Estate Association of America

Visit their websites and see if they have a chapter in your community.

You’ll be the Most Popular Person in the Room

I also went to board of realtor’s meetings that would allow outsiders to visit. Many such organizations have a program for affiliates. Those that provide services that realtors need such as home inspection, mortgage loans, home staging, and yes, credit repair companies. That great thing about networking meetings and other type meetings where real agent agents go is that I almost never encountered another credit repair representative or company. I was the only one. And as I like to say, I was the most popular person in the room. Why? Because every single one of them had a problem only I could solve.

Here is a side note about attending meetings and meeting people that could be interested in what you do. And, I’ll cover this in detail in the next post about business networking. You’ve got to know your stuff, yes. But I found it best to simply determine if they had a problem with folks that don’t qualify, get their card, and call them at another time. I wasn’t there to get their referrals. I was there to meet them, get their info so I could contact them later, and spend this time meeting more people. That way I didn’t appear too anxious or “salesy”. And, I could simply concentrate on getting to know them, which is a key to getting people to like you.

Keep the Conversation About Them

When meeting people in real estate or any “credit-related” field here are some good tips. Keep the conversation about them and their business. Ask good questions about the market, interest rates, and more. You don’t have to be a real estate expert, but you should have the ability to hang in a conversation with someone in real estate. Then when you have developed a bit of rapport you want to get to the question that has made me a lot money. Come to know this question like the back of your hand and use it often.

The All Important Money Making Question

“Let me ask you (Agents first name). Does it happen that someone wants to buy a home, but you find out they don’t qualify due to their credit score? Does that ever happen”? You can ask this question in any way that’s comfortable for you. But your whole reason for meeting this real estate pro is to ask it.

Based on what I’ve already told you, you already know the answer to this question. The answer is “yes”. It happens once in a while. It happens every day. Or somewhere in between. But it happens. They just told you they are losing money. They are losing time, energy, and investment into their marketing efforts, which is money. And they have no solution usually.

What Makes You Different?

Referring people to a credit repair company may have crossed their mind but they haven’t run into one. Or, maybe they referred people to a credit repair company, but that company didn’t do a good job or keep them informed. This is where you must be on your game. What differentiates your company or you from anyone else in the industry? I wouldn’t get into it right at this meeting where you just met the real estate agent. Again, I would get their info and set up a time to call them, meet them for coffee, or meet them at their office (which is the best opportunity). But at some point, you need to impress them. What do you do that no one else does?

Our company has several of what I call “differentiators”. What makes us different? What makes us better than any other company? You should to be able to verbalize your differentiators quickly, and with confidence. And, they should be very impressive. Part of discovering how to operate a credit repair business is realizing that you don’t want to be a “me too” in the credit repair industry.

Teach People How to Give You a Referral

Let’s say you do your job and impress the real estate agent. And, they tell you they’ll refer people to you. Success, right? Not quite yet. You have more work to do. You must school them on how to give you a referral. And, you should explore other opportunities they can bring you. Let me explain both.

Typically, a real estate agent will ask you for business cards or brochures to give to their credit challenged customers. In their mind this is how they give you a referral. That is not a referral. That is a suggestion. A referral is when the real estate agent edifies you by telling their prospect about you and how she/he teams up with you in these situations to help people like them. Then they ask their credit challenged prospect if it would be ok to give you their information so you could call them. That’s a referral.

Leverage Your New Referral Source

But you’re still not done. Now that your relationship is solidified and you’ll be helping her/his prospects with sub-620 credit scores, it’s time to explore other possibilities. For example, do they work in an office that has other real estate agents in the same boat? Who would she/he suggest you talk to? Does her/his office allow vendors to come in and talk to the agents about what they do? Yes, well who should you speak to about getting on the calendar? Does she/he have a mortgage broker or two they work with? They always do. So, would it be ok with them if you reached out to their colleagues in the mortgage business? You could take this one contact and leverage it into many. Then continue leveraging with your new contacts until you have a steady stream of referral business coming to you. And here’s the best part. It’s all free except perhaps the cup of coffee you bought them.

In learning how to operate a credit repair business, networking with people in credit-related industries is a must. It typically brings you motivated client prospects that are emotionally invested in buying that something that they were just turned down for and couldn’t buy. And, they will typically have no problem paying your fee.

The Solar and Auto Industry

I already talked about real estate, mortgage and banking. But another industry is solar. The credit score needed to finance a solar installation is higher than the credit score needed to buy the home. Many people don’t qualify and it’s a huge amount of lost revenue for the solar company. My suggestion is that you seek out people in this industry. You won’t typically find them at a network meeting, however. So, you’ll have to ask people if they know someone in solar sales or management.

Many would say that the automobile industry is also a place to seek referrals. I disagree because people in the auto business are very often hard to talk to and very impatient to see results. They live from month to month. How many “units” can they sell this month. They don’t really care about the sales they can make in 4 months. But if you want to give it a try, go for it. I believe that with the number of people in the real estate and mortgage business out there, and the commission they make on a home sale, that’s the best place to focus your efforts.

For more information about how to run a successful credit repair business subscribe to our YouTube channel.

For information on our turnkey business model and credit repair business training visit Credit Repair Business Opportunity.

I hope you got value from this post. That is my goal.
If you did, you can get notified of new blog posts as I publish them. Just enter your Name & Email Address.
“That is the only email you’ll get from me and I do not distribute my subscriber’s information”. – Dale Guiducci

How to Find Credit Repair Customers

Learning how to find credit repair customers is the single most important skill set to have if you’re going to be in the credit repair business. I’ve spent 6 plus years in the industry and have talked to well over 2000 people that were thinking about getting into the credit repair business. It seems they’re most concerned with software to do the credit repair work and laws relating to the business. Those are challenges to overcome for sure. But none of that matters unless you know how to find credit repair customers now and well into the future.

I’m going to give you the exact same advice that I wish someone had given me back in 2012. It may not be what you want to hear. But it’s what’s going to allow someone to start finding credit repair customers right away.

A word about what else you will read on the internet about this topic. You may read that you need to have an affiliate marketing program, run paid ads, and that your website will bring in customers. But whatever you read identify the source. Like Credit Repair Cloud they are typically trying to sell you their software or program. Think before you act.

How to Find Credit Repair Customers

Before I give you my recommendations on how to find credit repair customers please note that these are not in any chronological order. The reason is that you may have a different skill set than the next person. You may have social media experience, or experience with building websites. If so, then dive into that earlier than most would. If not, you may want to devote more time to those things you can do. The most important thing is that you go get customers! Then as your business becomes profitable take the time to venture into other areas that may take more time, energy and money.

Word of Mouth

See, this isn’t what you wanted to hear is it? But if you want to know how to find credit repair customers this is the quickest and easiest, and most necessary thing that you do. The reason is that people aren’t going to just tell you they have a credit score problem during regular conversation. It’s only when they find out you can help them that they will share that with you.

I’ve said this a thousand times…”Everyone you know needs to know you’re in the credit repair business.”

Stay away from email blasting. Don’t just get a list of your friends and colleagues email addresses and blast. It doesn’t work. Many go to spam. And it’s annoying. One solid conversation will get you much further than a thousand emails.

Business Networking for Credit Repair

A great way to get the word out is to join some local business networking groups. It also gives you an opportunity to hone your conversation and presentation skills. How are you going to talk about your credit repair business? How are you going to present it to a group? Business networking will allow you to practice. Plus business owners know lots of people. They also know people in professions that are important to you like real estate and mortgage.

Don’t hand out business cards, get business cards. I’ve seen so many people at a networking event hand out their cards when they weren’t asked for a card. That’s a networking taboo. Don’t hand out a card unless you’re asked. And never give a card unless you get a card. When you have someone’s card you are now in control and can follow up with them. When they have your card guess who is in control? Not you!

Get a table at a local event. To be honest I’ve never had this produce a ton of business. But it got me talking to a lot of people and practicing my conversations about my credit repair business and answering questions. Plus, as I said before, one good conversation can produce a lot of business.

Referral Sources for Credit Repair

If you’ve not liked what I told you so far you cannot ignore this. If you want to know how to find credit repair customers pay close attention. There are literally thousands of people in real estate, mortgage, banking, auto and solar business that have people not qualify because of credit score every day. And, they don’t have a solution to the problem. How about if you become that solution?

Referrals are far better, a 100 times better than a lead off the internet. Why? It’s because you are being referred. It gives you instant credibility. And, if you teach your referral source just a little bit about how to refer you, your chance of getting that sale is really good. Think about it. They are referring to you someone that is emotionally invested in increasing their credit score. They typically will gladly pay you to help them.

Social Media

Below this I’m going to talk about online marketing but I’ve chosen to talk about social media first. The reason is that it doesn’t matter if you are tech savvy or not. You must have a social media presence. If Facebook is beyond you then get someone that can help you build a Facebook presence. It’s essential.

I teach my Agents from around the country that work with me about Attraction and Curiosity marketing on Facebook. That’s a very in depth topic that I won’t go into here. But what I will tell you is that you want to use social media to educate and attract people. And, make them curious. You don’t want to annoy them with every post being a sales pitch. Always remember you need to first attract people to you before you find credit repair customers.

More Online Marketing

Credit Repair Website- Is a website a priority right away? I would love to tell you that it’s not. But it really is.  The reason that it is a priority is not because it will rank on the front page of Google right away. You need it to rank on Google before you can use a website to find credit repair customers. It will take months before you’ll see that. And, that’s only if you or someone that’s working on your website is really good at search engine optimization (SEO). The reason you want to have a website sooner than later is so that it seasons. Google will not rank a brand new website. Get your website built even if it’s not perfect. And get Google, Bing and Yahoo crawling your site right away.

Credit Repair Blog- When you start your website get a platform like WordPress that allows you to have a blog inside your site. Blogging about credit and credit repair topics will get eyeballs on what you write with links back to your website. Think about it. You’re reading my blog right now! I get it. Some people don’t like to write. Do your best and then hand it over to someone that can write like your teenager. They would probably be fired up to do that for you. Then post your blog articles on your social media pages.

Listings for Your Website- the more links you have back to your website the better. That’s why you want to post your blogs out there. But you can also have links back to your site from Yelp, Google, Bing, Angies List, YP, and many, many more. The more listings you create, the more links back to your website which will get the search engine bots to pay attention when they crawl your site. That will move you up in the rankings.

Credit Repair Sales Funnels- This is a controversial topic for me. The idea is to run ads on Google, Facebook, etc. and drive people to a landing page to see what you’re selling. Then get them to submit their contact info to you so you can use an email or other type drip campaign to keep their eye balls on you. I get it. I just haven’t been able to make it work myself. I’ve spent a lot of time and money trying. As this is being written I am having someone set up a funnel for me because I’ve realized it’s not in my wheel house. I’m not trying to discourage you. I’m just being honest. Perhaps you are good at graphics, writing advertising copy, and have some technical skills. I have the technical side but not the other two.

Credit Repair Affiliate Marketing- I love this idea and am close to pulling the trigger on an affiliate program. This may be a great way to find credit repair customers. However, I would not recommend it when you first get started. The concept is that you have people (affiliates) that have high traffic sites that advertise your credit repair service. If someone from their site goes to your site and buys from you, you get a sale and they get a commission.

Ask yourself these questions before you launch into an affiliate marketing program. Can you afford to pay a commission to an affiliate when you’re first getting your business of the ground? And, is that commission going to be attractive enough for them to market your service over somebody else? They have no loyalty to you. They have loyalty to whoever can convert their leads into the most sales and pay them the most money. And, as I told you before, internet leads are not the best. You might find yourself wasting a lot of time and money here. I’m willing to try it because I’ve done several million in sales in 6 plus years and am really good at closing business.

So there you have it. More than 6 years of figuring out how to get credit repair customers. Each of the categories above has more to it. But this I believe will be helpful to you.

Our Credit Repair Business Model

By the way, you may want to look at our business model because it solves a ton of challenges for you. You get a website, landing pages, marketing videos, an online customer follow up tool, a staff that does all the credit repair admin work for you (no software needed), and more. And get this…you can get started for less than $300.00!

Go to our Business Opportunity page and watch a video that will give you the details. Then Book a Phone Appointment to speak with us. Pick a day and time that’s convenient for you. Let’s talk!

I hope you got value from this post. That is my goal.
If you did, you can get notified of new blog posts as I publish them. Just enter your Name & Email Address.
“Please know that I do not distribute my subscriber’s information”. – Dale Guiducci

How to Find Credit Repair Customers