For years I’ve been blogging about “How to Start a Credit Repair Business.” I’ve discussed all aspects of getting a credit repair business set up, from federal and state laws to websites. If you are still researching that phase, then look through my Credit Repair Blog and YouTube channel for that sort of information. However, it’s time to start sharing aspects of how to run a successful credit repair business once it’s started.
These blog posts and YouTube videos will break down best practices to get a credit repair business off to a good start. As well, I’ll discuss communication tools, internet and phone apps, software, marketing techniques and much more. If you follow and read these blog posts, and/or watch the corresponding videos, you’ll learn exactly how I’ve developed a very successful credit repair business. In addition, you’ll discover how I do it from a home office and earn six figures a year doing so.
I’m going to address marketing first for 2 reasons. First, that’s what most people are concerned with and want to know about. Second, as I cover what I have done to market my business I’ll discuss the tools and technology I use to do so. So, let’s start where you should start, your warm market.
Start with Your Warm Market
I know. I get it. You most likely tensed up or even grunted when you read that last sentence. It seems that most people don’t want to let the people that they know, know they just started a new business. That’s just not logical. Further, it shows signs of insecurity about oneself or a lack of confidence in the business they’re starting. Here’s the reality. If you don’t feel that the people closet to you, or even acquaintances, should know about your new credit repair business, the you shouldn’t start it.
On the other hand, if you’re excited about letting everyone know you’re available to help people improve their credit situation you already have a leg up on the competition. Now we just need to figure out the best way to do it. Do you do an email blast? Should you text everyone? Should you call key people? Let’s explore some possibilities.
The key is your attitude and how you’re thinking about it. You are starting a new business. And you want to learn how to run a successful credit repair business. Think of it as any new business. What if you were starting a new tax business? How about if you just got your real estate license? Or you were opening a new boutique. What if you bought a Sports Clips franchise? What would you do then? How would you get the word out to everyone that you know about your new business?
If I Did It All Over Again
Here’s something I would do if I were doing it all over again. In fact, this is something you could do a couple of times a year. Host a gathering at your home or a local restaurant. Get some finger foods and serve beverages. Wine and beer if you’re so inclined. If you’re not opposed to alcohol, I think it’s a good idea for the simple reason that a drink or two loosens people up.
Have flyers and brochures available and invite people from all aspects of your life. Some family members that are supportive and don’t think you’ve lost it because you’re not working for someone else. Call anyone you know in real estate, the mortgage business or banking. Invite other entrepreneurs you know in any business. Make it a good opportunity for people to get to know other people. Prepare to speak to the crowd that gathers for 5 minutes max about your new business and let the party flow.
If you’re more of a business or formal mindset you could host a presentation of your new business. You could do a PowerPoint presentation of your services and educate people on the importance of good credit. And you can close with how they can help you grow your business which is referrals. If they need help with their credit, they’ll tell you. Trust me. You don’t need to ask.
Just Get the Word Out
If you don’t want to go through the effort to do something like hosting a gathering, then you still need to contact people that you know. In our business we have developed phone apps for that purpose. All your contacts are automatically transferred to the app. Then you can send a contact a message letting them know about your business. If they express any interest in learning more, you can send them a link to a 2-minute teaser video.
By the way I would NOT do an email blast. That’s very impersonal, very old school, and most importantly ineffective.
Another bit of advice that might seem like common sense is do not approach people that you know as credit repair candidates. Again, if they need help let them approach you after they know about your business. Approach them by asking them to help you get the word out about your business. The people that you know, know a ton of people. You can expand your sphere of influence very rapidly by engaging your contacts.
If you embrace the idea of contacting your warm market this can not only get your business off to a great start, but it can keep you busy for a long time. And, for the most part, it’s free (except the appetizers and drinks part).
Incorporate the Efforts of Others to Run Your Credit Repair Business
Another unique aspect to our business model is that you can bring on others that also want to start a new business. Why not join you in the credit repair business? You could be full time while they just want to earn a little side hustle money. Or visa versa. Either way you earn a percentage of what they produce. By getting the word out to people that you know you could expand your business immediately. You’ll have people referring people to you. And, you might have some people that join you in the business and have a huge incentive to duplicate your efforts. That means they’ll be telling a lot of people about it too!
For more information about how to run a successful credit repair business subscribe to our YouTube channel.
For information on our turnkey business model and credit repair business training visit Credit Repair Business Opportunity.
I hope you got value from this post. That is my goal.
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