Learning how to find credit repair customers is the single most important skill set to have if you’re going to be in the credit repair business. I’ve spent 6 plus years in the industry and have talked to well over 2000 people that were thinking about getting into the credit repair business. It seems they’re most concerned with software to do the credit repair work and laws relating to the business. Those are challenges to overcome for sure. But none of that matters unless you know how to find credit repair customers now and well into the future.
I’m going to give you the exact same advice that I wish someone had given me back in 2012. It may not be what you want to hear. But it’s what’s going to allow someone to start finding credit repair customers right away.
A word about what else you will read on the internet about this topic. You may read that you need to have an affiliate marketing program, run paid ads, and that your website will bring in customers. But whatever you read identify the source. Like Credit Repair Cloud they are typically trying to sell you their software or program. Think before you act.
How to Find Credit Repair Customers
Before I give you my recommendations on how to find credit repair customers please note that these are not in any chronological order. The reason is that you may have a different skill set than the next person. You may have social media experience, or experience with building websites. If so, then dive into that earlier than most would. If not, you may want to devote more time to those things you can do. The most important thing is that you go get customers! Then as your business becomes profitable take the time to venture into other areas that may take more time, energy and money.
Word of Mouth
See, this isn’t what you wanted to hear is it? But if you want to know how to find credit repair customers this is the quickest and easiest, and most necessary thing that you do. The reason is that people aren’t going to just tell you they have a credit score problem during regular conversation. It’s only when they find out you can help them that they will share that with you.
I’ve said this a thousand times…”Everyone you know needs to know you’re in the credit repair business.”
Stay away from email blasting. Don’t just get a list of your friends and colleagues email addresses and blast. It doesn’t work. Many go to spam. And it’s annoying. One solid conversation will get you much further than a thousand emails.
Business Networking for Credit Repair
A great way to get the word out is to join some local business networking groups. It also gives you an opportunity to hone your conversation and presentation skills. How are you going to talk about your credit repair business? How are you going to present it to a group? Business networking will allow you to practice. Plus business owners know lots of people. They also know people in professions that are important to you like real estate and mortgage.
Don’t hand out business cards, get business cards. I’ve seen so many people at a networking event hand out their cards when they weren’t asked for a card. That’s a networking taboo. Don’t hand out a card unless you’re asked. And never give a card unless you get a card. When you have someone’s card you are now in control and can follow up with them. When they have your card guess who is in control? Not you!
Get a table at a local event. To be honest I’ve never had this produce a ton of business. But it got me talking to a lot of people and practicing my conversations about my credit repair business and answering questions. Plus, as I said before, one good conversation can produce a lot of business.
Referral Sources for Credit Repair
If you’ve not liked what I told you so far you cannot ignore this. If you want to know how to find credit repair customers pay close attention. There are literally thousands of people in real estate, mortgage, banking, auto and solar business that have people not qualify because of credit score every day. And, they don’t have a solution to the problem. How about if you become that solution?
Referrals are far better, a 100 times better than a lead off the internet. Why? It’s because you are being referred. It gives you instant credibility. And, if you teach your referral source just a little bit about how to refer you, your chance of getting that sale is really good. Think about it. They are referring to you someone that is emotionally invested in increasing their credit score. They typically will gladly pay you to help them.
Below this I’m going to talk about online marketing but I’ve chosen to talk about social media first. The reason is that it doesn’t matter if you are tech savvy or not. You must have a social media presence. If Facebook is beyond you then get someone that can help you build a Facebook presence. It’s essential.
I teach my Agents from around the country that work with me about Attraction and Curiosity marketing on Facebook. That’s a very in depth topic that I won’t go into here. But what I will tell you is that you want to use social media to educate and attract people. And, make them curious. You don’t want to annoy them with every post being a sales pitch. Always remember you need to first attract people to you before you find credit repair customers.
More Online Marketing
Credit Repair Website- Is a website a priority right away? I would love to tell you that it’s not. But it really is. The reason that it is a priority is not because it will rank on the front page of Google right away. You need it to rank on Google before you can use a website to find credit repair customers. It will take months before you’ll see that. And, that’s only if you or someone that’s working on your website is really good at search engine optimization (SEO). The reason you want to have a website sooner than later is so that it seasons. Google will not rank a brand new website. Get your website built even if it’s not perfect. And get Google, Bing and Yahoo crawling your site right away.
Credit Repair Blog- When you start your website get a platform like WordPress that allows you to have a blog inside your site. Blogging about credit and credit repair topics will get eyeballs on what you write with links back to your website. Think about it. You’re reading my blog right now! I get it. Some people don’t like to write. Do your best and then hand it over to someone that can write like your teenager. They would probably be fired up to do that for you. Then post your blog articles on your social media pages.
Listings for Your Website- the more links you have back to your website the better. That’s why you want to post your blogs out there. But you can also have links back to your site from Yelp, Google, Bing, Angies List, YP, and many, many more. The more listings you create, the more links back to your website which will get the search engine bots to pay attention when they crawl your site. That will move you up in the rankings.
Credit Repair Sales Funnels- This is a controversial topic for me. The idea is to run ads on Google, Facebook, etc. and drive people to a landing page to see what you’re selling. Then get them to submit their contact info to you so you can use an email or other type drip campaign to keep their eye balls on you. I get it. I just haven’t been able to make it work myself. I’ve spent a lot of time and money trying. As this is being written I am having someone set up a funnel for me because I’ve realized it’s not in my wheel house. I’m not trying to discourage you. I’m just being honest. Perhaps you are good at graphics, writing advertising copy, and have some technical skills. I have the technical side but not the other two.
Credit Repair Affiliate Marketing- I love this idea and am close to pulling the trigger on an affiliate program. However, I would not recommend it when you first get started. The concept is that you have people (affiliates) that have high traffic sites that advertise your credit repair service. If someone from their site goes to your site and buys from you, you get a sale and they get a commission.
Ask yourself these questions before you launch into an affiliate marketing program. Can you afford to pay a commission to an affiliate when you’re first getting your business of the ground? And, is that commission going to be attractive enough for them to market your service over somebody else? They have no loyalty to you. They have loyalty to whoever can convert their leads into the most sales and pay them the most money. And, as I told you before, internet leads are not the best. You might find yourself wasting a lot of time and money here. I’m willing to try it because I’ve done several million in sales in 6 plus years and am really good at closing business.
So there you have it. More than 6 years of figuring out how to get credit repair customers. Each of the categories above has more to it. But this I believe will be helpful to you.
Our Credit Repair Business Model
By the way, you may want to look at our business model because it solves a ton of challenges for you. You get a website, landing pages, marketing videos, an online customer follow up tool, a staff that does all the credit repair admin work for you (no software needed), and more. And get this…you can get started for less than $300.00!
Go to our Business Opportunity page and watch a video that will give you the details. Then Book a Phone Appointment to speak with us. Pick a day and time that’s convenient for you. Let’s talk!
ERA Credit Services is an Independent Agency representing a 501(c)(3) non-profit organization and does not directly provide credit repair services or accept funds from clients for credit repair services.