ERA Credit Services

Category: Credit Repair

Market a Credit Repair Business

There are many ways to get the word out and attract customers to market a credit repair business. These techniques are really no different than any other business. But many times credit repair businesses are owned and operated by solopreneurs, those that are running their business by themselves. Therefore, time and expertise is limited.

market a credit repair business

Market a Credit Repair Business

Word of Mouth- Everyone you know needs to know you’re in the credit repair business.

Referral Sources- Make contact with those professionals in real estate, mortgage, banking, auto and solar businesses. These people run talk with people that need credit repair every day.

Business Networking- Get out in the community and go to networking meetings that are attended by local business professionals from many industries. Consider joining your local Chamber of Commerce.

Advertising- Run ads on Google and other search engines, use signs, car magnets. It can be expensive and time consuming to advertise on the internet. You need expertise and have the time constantly monitor online advertising.

Blogging- This is a great way to get exposure and drive traffic to your website.

Social Media- Whether you personally like social media or not, using it to get exposure, drive traffic to your website, and attract customers to market a credit repair business is a must.

You either have to learn different social media platforms or hire someone to do it for you.

Here are the different social media platforms. You’ll see that each platform has a primary purpose and are used differently.

Market a Credit Repair Business
Social Media Platforms for Marketing a Credit Repair Business

There are keys to doing it correctly. These keys will alter a bit depending on the platform you use.

Posting on Social Media

You must be consistent in order to attract people and build your brand. Posting on social media is not ALL about your business. You want to give before you get by educating people on credit. You want to show people that you’re a real person by posting about your family, lifestyle and interests.

Types of posts you want to be consistent with-

The Services You Offer
Free Information, Education About Credit
Lifestyle- Posts about yourself and family
Motivational posts- quotes, inspirational images and videos
Business Activities- Images when attend a community meeting, visit a real estate office, do a seminar, etc.

As you can see social media can be time consuming. First, you have to learn it. Then you have to carve out time every day to do it. You also have to look at other forms of exposure as listed above because social media will take some time to develop a following. Then, of course, you have to run your business.

But what if all you had to do was attract customers? Let’s say the infrastructure of your business was already in place and your clients were being serviced by a staff. That would be great, right? Then you could concentrate on attracting more customers, building a bigger business, and making more money.

If you’d like to learn about a business model that allows you to focus on getting customers and building a nationwide business, visit https://eracreditservices.com/credit-repair-business-opportunity

Dale Guiducci is the owner of ERA Credit Services along with his wife Shirley. ERA Credit Services has offices in El Cajon, CA and Clearwater, FL. Dale is a Vice President with Financial Education Services and trains other independent Agents around the U.S..

Proposed Overhaul of Credit Reporting Agencies

At the very least someone is paying attention to the practices of credit reporting agencies. Maxine Waters, a member of the U.S. House of Representatives from the 43rd Congressional District (South LA County, CA), has proposed sweeping changes to the way the big 3 credit reporting agencies (Experian, Equifax, Transunion) handle consumer information provided by creditors.

credit reporting agencies

Proposed Changes under the Fair Credit Reporting Improvement Act of 2014

The Fair Credit Reporting Improvement Act of 2014 proposes the following changes which would increase millions of consumer credit scores immediately:

  1. Currently creditors have the legal right to report a derogatory credit item on consumer credit report for 7 years, or 10 years in the case of a bankruptcy. The new bill, if passed, would reduce these time frames to 4 and 7 years respectively.
  2. Paid or settled delinquent debt remains on a credit report as a derogatory account. The bill would eliminate this although it is unclear as to whether the item would be deleted, upgraded to a ‘Paid as Agreed’ status, or other.
  3. When a consumer’s account has late payments their credit report reflects those late payments for the previously mentioned 7 year period. The bill would allow for a consumer to make a certain amount of on-time payments (perhaps 9 consecutive months) and have the previous late payments dropped from the report.
  4. Currently when a consumer disputes an item on their credit report that dispute is reflected on the report preventing them from closing a home loan in some cases. The bill would eliminate reporting of disputes unless the dispute by the consumer is deemed frivolous. Of course, what is deemed frivolous is controlled by the credit bureaus so this may or may not have much positive impact.
  5. The bill would eliminate the credit bureaus from offering a ‘free trial’ program to obtain their credit score and then switching consumers to a ‘paid program’.
  6. Currently consumers have the right to one free credit report per year from each of the 3 credit bureaus but they still have to pay for their scores. The bill would force the bureaus to also provide free credit scores once per year.
  7. Approximately half of all employers run credit checks on applicants. This bill would drastically reduce the number of employers able to do so by categorizing those than can. How this will be done is still unclear.

But Are Positive Changes to the Credit Reporting Agencies Really Coming?

This may be a welcomed bit of news for those in the know of current reporting practices but it isn’t cause to get excited just yet. Business Week stated that the bill is “unlikely to pass”. Business Insider goes further and states that, “the newest credit reporting act doesn’t have a chance”.